How to Use Viral Outliers

List Your Niche Profiles

Submit your competitor TikTok, Instagram, and YouTube niche profiles on the profiles page (if they are not in the database yet). Viral Outliers keeps an eye on their posts and finds the ones that outperform.

Some ways to find new social media accounts in a niche are:

Crawling the posts can take a few minutes to a few 10's of minutes depending on how busy the servers are with processing other user submissions. Feel free to add other profiles in the meantime.

It is also recommended to group these profiles into watchlists. This is because you can filter content on watchlists instead of single profiles.

You can create a watchlist in the sidebar on the right (+ sign), click the profile you want to add to a watchlist, and then click on the watchlist you want to add the profile to.

Looking up with watchlist filters is way faster than looking up profiles one by one.

As a side note, you also have the ability to add notes to the watchlists and profile entries for things to keep in mind etc.

Discover Viral Outlier Posts

Once you have created your watchlists, your viral outliers research becomes extremely easy.

On the watchlists page, the watchlist detail page, and the watchlist popup on the profiles page, you have buttons with "browse watchlist content".

If you press on these buttons, you get sent to the content page with the watchlist filter activated. You can also just go to the content page and activate the watchlist filter yourself.

On the content page, you can also add extra filters like date range, minimum views, platform, etc.

Group Posts Together (optional)

For many types of short-form content, steps 1 and 2 are often enough to get a lot of viral outliers inspiration.

You simply make your own remixed version of each post and start posting your own versions until sooner or later you get your own viral outliers.

For slightly longer posts about a certain subject, it can be worth to group posts into projects maps (which can have submaps too).

You can also just group all outliers of certain categories into project maps to return to them later.

The following paragraphs are subjective but my current impression is that the social media platforms don't care too much about follower count when deciding what videos should go viral.

That means the main reasons content does not pop off are: